New York, NY-Juvenile Diabetes Research Foundation has changed its name, and introduced a refreshed logo and a new tag line, to better reflect the organization’s work, which remains treating, preventing, and eventually curing, type 1 diabetes.
The organization now goes simply by the name “JDRF.” It removed the word “juvenile” from its name for two reasons: First, the disease is now known as type 1 diabetes, or T1D, not juvenile diabetes. Second, T1D can strike at any age, and market research has shown that 85 percent of people in the United States with the disease are adults-some who were diagnosed as children, and others who were diagnosed later in life. By using only the acronym JDRF, the organization aims to better reflect its commitment toward all people with T1D.
JDRF’s refreshed logo not only removes the organization’s former name, but also incorporates a “T1D” symbol, shorthand for type 1 diabetes and an effort to distinguish the disease from type 2 diabetes. Unlike type 2 diabetes, T1D is an autoimmune disease with no known cause or cure, in which the body’s immune system attacks and destroys insulin-producing beta cells needed to turn food into energy for survival.