Taking Diabetes to the Airwaves: Weekly Radio Program Aims to Educate People About Type 2
In an effort to combat the seriousness of the rising type 2 diabetes epidemic, Bristol Myers-Squibb has launched a weekly radio program called “Diabetes Diner Talk.”
The weekly radio program is designed to educate Americans about type 2 diabetes. Each program will be broadcast from a restaurant and will feature a variety of information related to the early diagnosis and aggressive management of type 2 diabetes. In addition, on-site diner patrons will be able to take free diabetes risk assessment tests and, at some locations, participate in blood glucose screenings.
The “Diabetes Diner Talk” program is expected to reach an audience of more than one million listeners. For a complete “Diabetes Diner Talk” schedule or to listen live via the Web, visit www.diabetesdinertalk.com (dead link: 08/2010).