The Chicago Athenaeum: Museum of Architecture has announced its 60th annual Good Design Awards, which honor “quality design of the highest form, function, and aesthetic.” Guess which paragon of contemporary design won an award this year? An insulin needle. Called the NovoTwist and made by Novo Nordisk for use with insulin pens, this marvel of design has a bayonet fitting that allows “just twist” attachment and detachment to compatible pens, and an audible and tactile “click” that confirms attachment of the needle.
And guess what country it’s not available in? The USA. The NovoTwist has been launched in South Africa, Italy, Turkey, and Thailand, clearly all bastions of good design appreciation. Or maybe we’re not at the front of the queue because too few Americans use insulin pens instead of syringes.