By: Daniel Trecroci
On May 3, 2006, the Alliance for a Healthier Generation—a joint initiative of the William J. Clinton Foundation and the American Heart Association—ironed out an agreement with representatives of Cadbury Schweppes, Coca-Cola, PepsiCo and the American Beverage Association to establish new guidelines limiting portion sizes and reducing the number of calories available to children during the school day. In short, only lower-calorie and nutritious beverages will be sold in schools.
“At least half of available beverages in high schools will now be water, no-calorie, and low-calorie selections,” says a spokesperson for the Alliance for a Healthier Generation. ‘Lite’ juices and sports drinks will be sold in 12-ounce containers with no more than 100 calories per container, while 100 percent juices and nonfat and low-fat milk will also be sold in containers up to 12 ounces.
Under the terms of the agreement, the beverage industry will work to spread these standards to 75 percent of the nation’s schools prior to the beginning of the 2008-2009 school year. The industry will strive to fully implement these guidelines prior to the beginning of the 2009-2010 school year, provided that schools and school districts are willing to amend existing contracts.
Source: Alliance for a Healthier Generation