Lilly, IDF and ADA announce U.S. launch of “Inspired by Diabetes” Creative Expression Competition

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Chicago – Eli Lilly and Company, the InternationalDiabetes Federation (IDF) and the American Diabetes Association(ADA) today announced the U.S. launch of the Inspired by DiabetesCreative Expression Competition, a global and national contestasking people with diabetes, as well as their family and friends, toexpress how diabetes has had an impact on their lives – and sharethose stories with others around the world.

Inspired by Diabetes is global collaboration between Lilly and IDF'sUnite for Diabetes initiative. In the United States, ADA is servingas the Inspired by Diabetes U.S. national advocate.

The Inspired by Diabetes competition seeks expressions of thechallenges and triumphs of the diabetes journey through art, essay,poetry, photography and music. Children, people with diabetes andtheir family members and friends are encouraged to enter thecontest. Health care professionals are also invited to enter.

Participants from the United States will also have their submissionsentered into a separate U.S. contest with a chance to win both theglobal and national competitions. The entry deadline for bothcontests is January 31, 2008.

"I grew up in a family with 23 members who lived – and died – withthis disease and I know how every single day with diabetes can be anew challenge," said Darlene Cain, Chair of the Board, AmericanDiabetes Association. "I have witnessed the 'ups and downs' ofdiabetes firsthand and have seen the courage and strength it takesto live with this disease. I have been inspired to realize that Ihave a lot to contribute in the fight against diabetes. I'm not anurse, a doctor, or a researcher, but I have the drive and thepassion to make a difference. The Inspired by Diabetes competitionis a powerful way to raise awareness of this disease and honor theperson who inspires you," added Mrs. Cain.

Inspired by Diabetes builds on the theme of IDF's World Diabetes Day2007-08, dedicated to children and adolescents living with or atrisk of diabetes worldwide. The spirit of the competition is tobring families and people with diabetes together to raise awarenessof the global burden of diabetes – and draw particular attention topeople who do not have the resources they need to fight the disease.

By entering the competition, participants can have a direct impacton the lives of children with diabetes around the world.

When people enter the contest, they will receive two "blue circle"diabetes pins, illustrating the global symbol for diabetes. For eachset of pins distributed, a dollar will be donated to theInternational Diabetes Federation's Life for a Child Program, whichprovides life-saving diabetes supplies to more than 500 children in13 developing countries.

For every entry received in the United States, Lilly will alsocontribute funds toward diabetes youth outreach initiatives in theU.S., including diabetes camps. ADA is the largest provider of campprograms in the U.S. for children with diabetes and their families.ADA also helps bring together parents of children affected bydiabetes through its nationwide Family Resource Network.

"The journeys traveled by people with diabetes and their families – both the ups and downs – have been inspiring us at Lilly for morethan 80 years. The Inspired by Diabetes contest will allow peopleaffected by diabetes to creatively express their feelings about howdiabetes has impacted their lives, and further inspire people alongthe way," said Matt Beebe, Brand Leader, Diabetes, Lilly USA.

In addition, in the spirit of the Inspired by Diabetes competition,Lilly will also make a separate donation to support the Life for aChild program.

"With appropriate care and education, children with diabetes canlive full, happy and healthy lives. All children with diabetes havethe right to the best care their country can provide," said Dr.Francine Kaufman, Chair of the IDF Consultative Section for Childand Adolescent Diabetes and Past President, Medicine and Science,American Diabetes Association. "In developing countries, however,many children die soon after diagnosis; many others face the burdenof diabetes complications while still young. No child should die ofdiabetes. By supporting the Inspired by Diabetes initiative and bywearing the diabetes pin, people can help save lives and encouragegovernments everywhere to establish appropriate care for childrenwith diabetes."

Contest information

Grand prize winners will be selected for both the U.S. and globalcontests for each participant group, with the winners (excludinghealth care professionals) receiving a trip to attend a mediabriefing and formal exhibition of the winning entries.

In the U.S., children attending ADA diabetes camps this summer willbe encouraged to create drawings or other expressions that can besubmitted for entry in the contest. Children and families attendingthe Children with Diabetes Friends for Life conference, July 11-15in Orlando, will also have the opportunity to create expressions forthe contest at the arts and crafts area of ADA's booth.

Participant categories in the Inspired by Diabetes contest are:

  • Children (age sub-groups 5-6, 7-8, 9-12, 13-17 years old; includes children with diabetes or family members or friends under 18)
  • Adult with diabetes (ages 18 and older)
  • Family member or friend of a person with diabetes
  • Health care professional

Entries may be submitted in the following "format" categories:

  • Short essay or poem – 500 words or less
  • Photograph(s) – Up to three prints
  • Original drawing or painting – no larger than 43cm x 66cm (17" x 26")
  • Music – Original composition, up to three minutes in length (instrumental and lyric)

To learn more about Inspired by Diabetes and how to enter the Creative Expression Competition, please visit: www.inspiredbydiabetes.com.

About Unite for Diabetes and the International DiabetesFederation

Unite for Diabetes is a global campaign committed to raisingawareness of diabetes and celebrating the United Nations' WorldDiabetes Day Resolution, which establishes the global agenda for thecoming fight against the diabetes pandemic and designates 14November as an official UN-observed World Diabetes Day beginning in2007.

The Unite for Diabetes and World Diabetes Day campaigns are led bythe International Diabetes Federation (IDF), a worldwide alliance ofover 200 diabetes associations in more than 160 countries. Itsmission is to promote diabetes care, prevention and a cureworldwide. For more information, visit www.unitefordiabetes.org.

About the American Diabetes Association

The American Diabetes Association is the nation's premier voluntaryhealth organization supporting diabetes research, information andadvocacy. The Association's mission is to prevent and cure diabetesand to improve the lives of all people affected by diabetes.Founded in 1940, the Association provides services to hundreds ofcommunities across the United States. For more information, call1-800-DIABETES (1-800-342-2383) or visit diabetes.org. Informationfrom both these sources is available in English and Spanish.

About Lilly Diabetes

Through a long-standing commitment to diabetes care, Lilly providespatients with breakthrough treatments that enable them to livelonger, healthier and fuller lives. Since 1923, Lilly has been theindustry leader in pioneering therapies to help health careprofessionals improve the lives of people with diabetes, andresearch continues on innovative medicines to address the unmetneeds of patients. For more information about Lilly's diabetesproducts, visit www.lillydiabetes.com.

About Eli Lilly and Company

Lilly, a leading innovation-driven corporation, is developing agrowing portfolio of first-in-class and best-in-class pharmaceuticalproducts by applying the latest research from its own worldwidelaboratories and from collaborations with eminent scientificorganizations. Headquartered in Indianapolis, Ind., Lilly providesanswers – through medicines and information – for some of theworld's most urgent medical needs. Information about Lilly isavailable at www.lilly.com.

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