Bayer Diabetes Care previewed a new partnership at the American Association of Diabetes Educators (AADE) annual meeting this month in Washington, DC.

Dr. Stephen R. Covey, author of the bestselling book The 7 Habits of Highly Effective People®, is partnering with Fit4D™, an organization that provides personalized diabetes coaching. Through these partnerships Bayer Diabetes Care will offer new educational resources and services that help simplify life with diabetes.

Bayer Diabetes Care, in partnership with Covey, is introducing The 7 Habits of Highly Effective People® with Diabetes Workbook and companion guide for healthcare professionals, a unique resource for healthcare professionals to help people with diabetes manage their disease. The workbook provides a step-by-step approach to applying Dr. Covey’s “7 Habits” to meeting the everyday challenges of life with diabetes and will be offered through a forthcoming personal motivation program.

Building on the success of The 7 Habits of Highly Effective People® with Diabetes booklet released in 2007, this new educational tool provides healthcare professionals with a guide to assist patients through each of the habits to help them make necessary lifestyle changes. Newly diagnosed patients and those who have been living with diabetes for many years are taught how to incorporate the “7 Habits” into their individual diabetes management plans.

“Living with diabetes creates an opportunity to take a challenge and turn it into something positive,” said Covey. “This resource will help healthcare professionals lead people with diabetes on a journey to becoming confident and empowered about diabetes management.”

Bayer Diabetes Care also announced a new partnership with Fit4D™, a service that provides personalized diabetes coaching with a team of Certified Diabetes Educators (CDEs) which includes nurses, exercise physiologists, registered dietitians and personal trainers, who integrate motivational support with fitness and nutrition planning. Fit4D™ programs focus on empowering people with diabetes to live healthy and fulfilling lives by providing one-on-one support.

US residents can get the original 7 Habits of Highly Effective People® with Diabetes booklet sent to them free by signing up online.